In his conclusion, Jobs said, “It’s in Apple’s DNA that technology is not enough.” That’s what separates Apple from everyone else, and the iPad epitomizes it. It’s better designed, has more developer support, and it’s cheaper. There are aspects of this that Apple’s competitors seemingly can’t copy — lower prices from economies of scale, amazing battery life, UI responsiveness, build quality.

But there are other things any competitor could copy, easily, but seemingly don’t even understand that they should, because such things aren’t technical. Take that chair. The on-stage demos of the iPad aren’t conducted at a table or a lectern. They’re conducted sitting in an armchair. That conveys something about the feel of the iPad before its screen is even turned on. Comfortable, emotional, simple, elegant. How it feels is the entirety of the iPad’s appeal.


The key to high productivity throughout the day is to begin intellectually hard work immediately upon waking up.
Bradford Cross
(Reblogged from airows)
Simplicity is the ultimate sophistication.
Leonardo da Vinci  (via whereisthecoool)
(Reblogged from airows)
(Reblogged from airows)
The Golden Gate Bridge

The Golden Gate Bridge

(Reblogged from airows)
We gave those brands a narrative, which is one of the reasons anyone buys anything: to own not just a product, but to become part of a story.

Senna - The Movie

The harder I push, the more I find within myself. I am always looking for the next step, a different world to go into, areas where I have not been before.
Ayrton Senna
Only five thousand people ever bought a Velvet Underground album, but every single one of them started a band.
Brian Eno